At For Impact Group (FIG), we believe that creativity and technology are the driving forces behind successful branding and digital public relations. Specializing in smart PR and digital solutions, FIG transforms innovative ideas into impactful marketing experiences that resonate both locally and regionally. Our approach blends cutting-edge media techniques with a creative vision, crafting campaigns that captivate and inspire.

Founded by Hala Wahba, a communications leader with over 20 years of industry experience, FIG was born from her passion for making a difference. Hala’s history of leading high-impact campaigns for major brands—such as Credit Agricole, Emaar, Ericsson, and El-Sewedy Electric—brings a unique blend of strategic expertise and digital innovation to everything we do.

FIG’s story is one of evolution, combining time-tested strategies with the latest technological advancements to elevate brand visibility and foster meaningful connections. We deliver tailored Digital PR and digital solutions that exceed expectations, leveraging smart, data-driven insights to ensure your brand stands out in today’s competitive market.

With deep expertise in corporate communication—cultivated during Hala’s leadership roles at CC Plus and in the banking industry—and a passion for innovative media techniques, we tackle challenges head-on, delivering creative solutions that elevate brands and leave a lasting impact.